Why do my numbers look wrong?

Quick answer

When two screens disagree, or a number doesn’t match your own system, the cause is almost always the date range, the order status filter, or what the metric counts. Check those before anything else.

• Date range. Make sure both screens use the same range. Store comparisons for a period still in progress use the same number of elapsed days from the previous period, not the whole of it.
• Order status. Sales screens count all booked orders by default (everything not cancelled). Pick Invoiced in the status filter to match an invoiced-only report from your ERP.
• What it counts. Each screen’s header defines its metric. Revenue is booked sales from your sales feed; site visits come from the tracker.
• Maps show fewer visits than totals. Maps only show visits Plunk could place on the map.
• Bot traffic is filtered out of visit counts, so they can be lower than another analytics tool.
• Missing recent days? A feed may have stopped. See my feed stopped updating.

Full guide

• Sales overview
• Manage Data