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Write emails and set your brand kit

Before you start

Section titled “Before you start”
  • Only owners and administrators can change the brand kit.
  • The mailing address is required. It goes in the footer of every marketing email.

Set your brand kit

Section titled “Set your brand kit”
  1. Open Settings from your profile menu, then Brand kit.
  2. Fill in the basics: logo URL, accent color, display name (also the name emails come from), mailing address, footer line and website.
  3. Add your voice if you like: what you sell, brand voice, who you sell to, words to never say and your claims policy. Content Hub writing follows these too.
  4. Click Save brand kit. Scheduled report emails, share pages, campaigns and journeys all use it, so changing it once changes every email.

Write an email

Section titled “Write an email”
  1. Open the email in a campaign, journey or single email, and click Edit email.
  2. Start from a template (Products viewed, Cart recovery, Welcome, Loyalty / thank you or Blank note), or add sections yourself.
  3. Add sections with ＋ Add a section:
    • Hero, Text, Button, Image, Image + text, Two columns
    • Products from the trigger: the products this person looked at or carted
    • Recommended products: what people who liked those also bought
    • Offer / coupon, Social links, Footer note, Divider, Spacer
  4. Drag to reorder, or use the section tools to duplicate or remove.
  5. Add merge fields such as {{FirstName}} and your brand kit’s company, website and address.
  6. Check the preview. It shows the real email with a sample contact and real products from your catalog.

Already have finished HTML? Switch to the HTML tab and paste it. If it has no unsubscribe link, one is added at send time.

Set up who emails come from

Section titled “Set up who emails come from”

Open Marketing > Email > Settings.

  1. Click Add a sender and fill in the from name, from address and reply-to.
  2. Verify your domain: click Get DNS records, add them at your DNS host, then Verify now.
  3. Choose how it’s sent: through Plunk (included), Mailchimp or Constant Contact.
  4. Set the sending rules (administrators): who can get marketing email, how often, overnight quiet hours and whether admins can send without approval.

If something looks off

Section titled “If something looks off”
  • The sender says Waiting for DNS records. DNS changes can take a while to show. Click Verify now again later.
  • The logo doesn’t show. The logo URL must be a public image link.
Section titled “Related”
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