Track campaigns and build a flight

Quick answer

Open Marketing > Campaigns. Overview shows impressions, clicks, CTR and conversions across every channel, Markets shows what each market delivered and drove on your site, and Flights lists every flight. Click New flight to plan channels, markets, audiences, creative and budget in one place and launch every campaign together.

Before you start

• Campaigns run across every major ad exchange: display, retargeting, search, social, YouTube, streaming TV (CTV / OTT) and social video.
• What you can do depends on how your workspace runs ads. If Plunk runs your campaigns for you, you see the Overview and Markets results and your Plunk team handles launches and targeting changes. Ad spend and cost figures don’t show in that case.
• Connect the site tracker so campaign visits and conversions are measured. See Install the site tracker.

Read your results

1. Open Marketing > Campaigns. The Overview shows impressions, clicks, CTR and conversions, a daily trend by channel, the channel mix, a map of markets, what changed and your top campaigns.
2. Open Markets and pick a market. You see delivery by channel, the trend, a campaign leaderboard and What people did on the site after they clicked.
3. Open a campaign to see its daily performance, targeting and the content it used.

Build a flight

A flight is a set of campaigns that run together across channels and markets. The Flight builder has eight steps and nothing launches until Review.

1. Basics: name the flight, add the landing page URL and pick start and end dates.
2. Channels: choose where it runs.
3. Markets & geo: choose who you reach, for example the markets where demand is rising.
4. Audiences: pick segments and tiers, or Add a custom audience.
5. Demographics: age, gender, income and language.
6. Creative: add assets for each channel from your library. More than one set lets you A/B test.
7. Budget: set the daily budget per campaign and pacing (Standard (even) or Accelerated).
8. Review: click Run validation, fix anything it flags, then Launch flight.

To change a live flight, open it and click Edit in builder, or Pause flight to stop it.

Tip

On any audience list, Show ads to these people opens the flight builder with that list ready to use. See Audiences.

If something looks off

• A campaign shows no delivery. New campaigns can take a day or two to start. Check the flight page for a failed campaign and click Retry.
• Visits from ads look low. Your landing page needs the site tracker. See The tracker isn’t recording visits
• Numbers differ from the ad platform. Check the date range. See Why do my numbers look wrong?

Related

• Plunk Autopilot
• Market Intelligence
• Audiences