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Compare paid reach and site visits by market

Before you start

Section titled “Before you start”
  • You need markets. Add them with Add market on this page or in Manage Data > Markets.
  • Site visits come from the site tracker. Paid delivery comes from your campaigns.
  • The date range and trend comparison in the top bar apply here.

Steps

Section titled “Steps”
  1. Open Marketing > Market Intelligence. The All markets tab shows a map, every market side by side, campaigns by channel and top products.
  2. Pick a market tab. You see delivery by channel, top ZIP codes, maps, top products, top categories and an analysis.
  3. Click Run AI analysis on a market tab. The written analysis opens in a side panel. View last analysis reopens the most recent one.

Market Intelligence with impressions, clicks, CTR, visits and sessions from each target market, a market map and a table

If something looks off

Section titled “If something looks off”
  • It says No markets yet. Add one with Add market or in Manage Data > Markets.
  • Run AI analysis is greyed out. It runs one market at a time. Pick a market tab first.
  • Site visits look lower than in Website Analytics. This page only counts visits it can place inside a market.
Section titled “Related”
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